CHALLENGE

National Tiles have transformed from a traditional bricks and mortar, discount tile business to a truly omnichannel brand. The product, prices, digital and in-store experience are aligned to give customers the looks they want for less. Take National Tiles to market to position it as an ‘enabler’ of style rather than a discounter of tiles.

THINKING

‘Now You Can’ is an expression of National Tiles new position. It has been taken to market through a series of TVC spots and digital content. The campaign is presented by real members of the National Tiles team, signing off each spot with ‘Now You Can’. They’re offering customers a peek into the quality of the elevated National Tiles in-store experience and expressing a new mantra for the brand. A business transformed from a shouty discounter to one specialising in quality, design tiles and flooring at everyday low prices – allowing people to create the spaces they want, barriers removed.

IMPACT

 Now You Can aired throughout August/September 2019.

Now You Can extends beyond the recent advertising. It represents a business transformed and a team dedicated to doing more than only selling tiles and flooring. They’re now saying yes more often and enabling customers to live in the spaces they dreamed about affording.

 Brand Positioning + Brand Advertising + Digital Campaign + In-store